Internet based Retailer of Lighting and Phototherapy Based Products for Consumer Health and Wellness

Established in 2004, this business, a specialist supplier of lighting and phototherapy based products for consumer health and wellness, has grown to become one of the leading suppliers of consumer products in its highly specialist field. Importing directly in volume from overseas manufacturers and therefore benefiting from significant margins, the business retails direct to end-users and more recently to some retailers in other European countries. Having successfully traded for nearly six years, the business can now boast an expanding database of over 30,000 satisfied customers split mainly between the UK and Germany. Over 90% of sales are direct to end-users via the internet.

Product range:
The company is focused primarily on “light based” health and wellness products. These include the following important ranges:

1. CFL (Compact Fluorescent Lamp) based replacement bulbs offering full spectrum (daylight) lighting. These are popular with consumers as they provide a much higher quality light for reading, working, hobbies and any tasks needing good colour rendition and clarity.
2. Desktop Lamps also providing full spectrum dimmable lighting for home and office use and for bright-light therapy in winter.
3. High Quality LED based Halogen replacement bulbs and daylight spectrum fluorescent tubes.
4. UVB based devices for phototherapy treatment of Psoriasis, Vitiligo and Atopic Eczema.
5. Dawn Simulator Radio Alarm Clocks.
6. Infra Red lamps for muscle treatment.
7. Waxbaths for arthritis.
8. Red light based coldsore treatment.
9. Blue & Red lights for Acne.
10. Ioniser based bulbs and desklamps for air purification.

Transaction Values and Volumes:
The products are a suitable size for shipping via standard couriers. In 2009 the company transacted approximately 13,000 orders with an average order value of £55. The business is somewhat seasonal and busier from September to March each year. So whilst this equates to a daily average of 40+ orders per day this can peak at 250+ per day in December.

The business currently operates from leasehold premises measuring 600 sq metres with approx 75% dedicated to warehousing and 25% to office areas. Passing rent is €30,000 (€uros) per annum but the leasehold agreement can be cancelled (as the freehold is privately owned) and the business wholly relocated to the UK or any other European location.

The premises in Germany are available – either freehold or leasehold to include the warehouse racking and phone system in addition to the Asking Price and subject to negotiation.

The owner wishes to pursue a future business career in the design of specialist medical devices.

Not surprisingly for a web based business marketing and advertising to date has largely revolved around Google advertising supported by some small specialist health magazine advertising to establish a strong brand and customer database. Now the business is very well established and benefits from high levels of awareness and strong word of mouth recommendation, there may be scope to reduce advertising over time, leading to greater net profits.

Passing rent is €30,000 (€uros) per annum but the leasehold agreement can be cancelled (as the freehold is privately owned) and the business wholly relocated to the UK or any other European location.

The Owner will provide full business familiarisation, training and handover, covering all aspects of the business, to ensure a smooth transfer to new Owners.